Meet Dustav, your new back office.
An AI back office for your small business. Dustav reads your email, keeps your lists, files your paperwork and makes your posts, then gets the work ready for you to send.
Connects to your Gmail and Google Calendar
Inbox
Replies, already written.
Every email is read the moment it lands. When a customer needs an answer, the reply is waiting, in your voice, with the prices you've already told people.
TODO
What you promised, kept for you.
Every ask in your email lands on one list. Answer it and it comes off on its own. Promise something new and it goes on.
Calendar
Dates from your email, one tap to book.
A booking, a change, a cancellation. Dustav lines it up on your Google Calendar and waits for your tap.
Paperwork
Snap a receipt. It's filed.
Drop a photo in chat, or let it arrive by email. Dustav reads every receipt and invoice and keeps them in one place for your accountant.
Workflows
Say it once. Your lists fill themselves.
Tell Dustav in one sentence what to keep track of. Every email that matches adds its row or updates it, and you never type it out.
Templates
Stop retyping the same email.
The confirmation, the price sheet, the directions. Dustav keeps them as templates and fills in the details every time one fits.
Workflows
Your morning, before you are.
Ask once for a briefing and it arrives every morning: today's jobs, what's waiting on you, what came in overnight.
DustavStudio
Your Instagram, made by talking.
Ask for a post and Dustav makes it, with your name and colours on it. Change anything by saying so. You post it.
Every part of it, one Dustav.
Your inbox, your calendar, your lists, your paperwork, your books and your posts, kept by one Dustav who knows your business. This is the real app, through one shop's week.
If you run it yourself, it's for you.
Any small business that runs on Gmail and does its own paperwork. Pick yours to see a week of it with Dustav.
Pottery studios, with Dustav
- TablesEvery class booking adds the student to that class's list.
- WorkflowsTwo days before each class, the reminder is drafted for you to send.
- PaperworkThe clay supplier's invoice is filed with its total read off.
Sewing shops, with Dustav
- TablesEach online order lands on one list, with the pattern and the size.
- InboxA customer asks if a fabric is back in stock. The reply is already drafted.
- PaperworkThe fabric supplier's invoice is filed with its total read off.
Content creators, with Dustav
- TablesEvery brand deal lands on one list, with the rate and the due date.
- TODOThe posts you promised a sponsor wait on your to-do list.
- PaperworkSponsor contracts and invoices are filed where you can find them.
Music teachers, with Dustav
- CalendarA parent moves Thursday's lesson. The new time waits for your tap.
- TablesEach new student lands on your roster, with their instrument and level.
- WorkflowsA week before the recital, the reminder to every family is drafted for you.
Tutors, with Dustav
- CalendarA booking email puts the session on your calendar, one tap to confirm.
- InboxA parent asks about your rates. The reply is drafted with the ones you've quoted before.
- TODOThe practice sheet you promised to send waits on your to-do list.
Course creators, with Dustav
- TablesEvery sign-up email adds the student to your course list.
- InboxA student's question comes with a reply already drafted in your voice.
- TODOThe feedback you promised a student waits on your to-do list.
Fitness studios, with Dustav
- TablesWaitlist emails line up on one list, in the order they came in.
- InboxA member asks to pause their membership. The reply is drafted with your policy.
- StudioThis week's class schedule post, made by telling Dustav what changed.
Bakers, with Dustav
- TablesCustom cake orders land on one list, with the date, the size and the flavour.
- CalendarEach pickup date goes on your calendar for your tap.
- PaperworkThe flour supplier's invoice is filed with its total read off.
Florists, with Dustav
- TablesWedding enquiries land on one list, with the date and the budget.
- CalendarDelivery dates come out of your email, one tap to book.
- PaperworkThe wholesaler's invoice is filed with its total read off.
Photographers, with Dustav
- InboxAn enquiry comes in. The reply is drafted with your packages.
- CalendarA booked shoot goes on your calendar for your tap.
- WorkflowsA week after each shoot, the gallery email is drafted for you to send.
Event planners, with Dustav
- TablesVendor quotes land on one list, with the event, the vendor and the price.
- TODOWhat you promised the couple waits on your to-do list.
- PaperworkSigned contracts and deposit receipts are filed where you can find them.
Salons, with Dustav
- CalendarA client moves their appointment. The new time waits for your tap.
- InboxA client asks if you do balayage. The reply is drafted in your voice.
- StudioThis month's promotion post, made by telling Dustav what's on offer.
Coaches, with Dustav
- CalendarA new client's first session goes on your calendar for your tap.
- TODOThe notes you promised after a call wait on your to-do list.
- IntelligenceTell one client your package price and Dustav remembers it for the next.
Consultants, with Dustav
- TablesEvery project enquiry lands on one list, with the scope and the budget.
- PaperworkSigned proposals and invoices are filed with their totals read off.
- TODOThe proposal you promised after a call waits on your to-do list.
Jewelry makers, with Dustav
- TablesCustom orders land on one list, with the metal, the size and the engraving.
- InboxA customer asks when their ring ships. The reply is already drafted.
- StudioA post for the new collection, made by talking it through with Dustav.
Woodworkers, with Dustav
- InboxA commission request comes in. The reply is drafted with your lead time.
- PaperworkThe hardwood supplier's invoice is filed with its total read off.
- TODOThe quote you promised waits on your to-do list.
Pet groomers, with Dustav
- CalendarA booking email puts the appointment on your calendar for your tap.
- TablesEvery new pet lands on one list, with the breed and any notes.
- WorkflowsThe day before each appointment, the reminder is drafted for you to send.
Real estate agents, with Dustav
- CalendarA showing request goes on your calendar for your tap.
- TablesEvery buyer enquiry lands on one list, with what they're looking for.
- PaperworkSigned offers and agreements are filed where you can find them.
Contractors, with Dustav
- TablesEvery job request lands on one list, from the first quote to done.
- CalendarA customer moves their job to Friday. The new time waits for your tap.
- PaperworkThe lumber yard's invoice is filed with its total read off.
Bookkeepers, with Dustav
- TODOThe statements you're waiting on from a client sit on your list and come off when they arrive.
- InboxA client asks when their books will be done. The reply is already drafted.
- TablesEvery new client lands on one list, with what they've sent you so far.
Online shops, with Dustav
- TablesEvery order email lands on one list, with the item and the total.
- InboxA customer asks where their package is. The reply is already drafted.
- PaperworkSupplier invoices are filed with their totals read off.
Is your business safe with Dustav?
The questions to ask any AI you let into your business, and our answers.
48
security checks.
An outside lab tested Dustav for Google. Every Google-verified app that reads Gmail has to pass the same test. Google approved Dustav in September 2026.
- Which AI does the work?
- Claude, made by Anthropic, running on our account under Anthropic's commercial terms. Anthropic doesn't train its models on your data.
- What happens to my data?
- We don't sell it, show you ads, or train AI on it. What Dustav reads from Gmail follows Google's Limited Use rules.
- Where is it kept?
- Your mail and calendar stay in Google. What Dustav keeps, from its copy of your mail to your statement lines, is encrypted at rest, and your Google sign-in is encrypted with AES-256. Dustav never connects to your bank.
- Can a stranger's message trick it?
- Dustav reads every email and file as information, never as instructions. And Dustav can't send, pay or post, so the worst a bad message can do is a draft you read first.
- Does anyone look at my data?
- Not unless you ask us to help, or it's needed to keep the service secure, or the law requires it.
- Can I leave?
- Disconnect Google any time and the reading stops. Delete your account and everything Dustav read, sorted and built is erased.
Months of thinking, published.
The architecture, the design decisions, the dead ends and the real cost math behind Dustav, written down as we go.
The part you can't generate
Dustav is vibecoded by any honest definition — I haven't written a line of it. So why are there thousands of AI inbox apps and only a handful like it? When making software got cheap, the filter moved from the build to month two. What gets you through it is everything an AI can't compress: a person who says no, the memory of why, the nerve to delete, and time.
Read it →The audit grades evidence, not craft
Apps that read Gmail have to pass Google's review and an outside security assessment called CASA. The folklore is months and five figures; Dustav took two weeks and $675, and came back 48 pass, zero fail. Not because the code is special — because the audit doesn't grade craft. It grades evidence, and we'd been producing it as a byproduct for four months.
Read it →Why there is an email view
The standard way to wire AI into someone's tools is a chatbot with their Gmail handed to it. But an operator can't run her inbox through a chat window — that's why there is an email view. Dustav's shape is different: a mirror of Gmail with a judgment layer on top. Her store, her primitives, her finger on send — and I think it's how you build business tools now.
Read it →Pay as you go.
Start with $50. Dustav draws on it as it works. No subscription.
For businesses on Gmail or Google Workspace.